March for Science. In logos


The March for Science has plans to take to the streets in over 600 cities across the world. As this is supposed to be a design blog, we’re going to (mostly) ignore the politics and (mostly) focus on the logos.
“The March for Science (formerly known as the Scientists’ March on Washington) is a series of rallies and marches set to be held in Washington, D.C. and over 600 cities across the world on April 22, 2017.”
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4 Essential SEO Strategies for 2017

It is widely acknowledged that an efficient, well-executed SEO strategy is one of the most important aspects of any business in the modern world. Investing in SEO is no longer viewed as a luxury. It has become essential if you want to flourish in today’s competitive marketplace. There are many reasons why your business should invest in SEO, but SEO is a constantly ever-changing beast.

There will always be many thousands of different strategies and options within SEO, which is part of the reason it is such a fascinating subject. However, as with all approaches, it is essential that you focus your time and resources on those strategies that will give you the biggest benefits. At the start of 2017, the following methods will be the essential SEO strategies you should be focusing all of your efforts on.

You Need A Focused Content Creation Strategy

Content has and always will be central to the success of any website. Content is, after all, the reason people visit your site in the first instance. Users want to gather information, to solve a problem, or to expand their knowledge. Always consider the keywords you are focusing on, and aim to write each piece of content with your reader in mind. Provide lots of opportunities and reasons for other sites to link to you. This is done by including infographics, How-to posts, and informative videos.

The more interesting and informative your content, the more likely people are to recommend it. This not only generates you more links, which are critical to your success but also establishes your company as experts in your field. This will ensure that your visitors return to your site on a regular basis, increasing your reach and influence within your chosen industry. Always remember that every piece of content you write has the potential to generate traffic, backlinks and ultimately sales, so ensure that every article you place on your site is of the highest quality and provides value to the reader.

While it is important to create content on a regular basis, never publish an article that is substandard, solely to keep to a publishing schedule.

Concentrate On Generating Powerful Backlinks To Your Site

Although writing excellent content, as mentioned above, will encourage other sites to link to you. To be successful you need to be proactive in generating as many high-quality, powerful backlinks as possible. This can be quite challenging, but there are many different strategies you can employ to achieve your goals.

Consider writing guest posts for high-quality websites and make yourself available for industry interviews. This will help you establish your credibility as an expert within the industry. A leading SEO company or public relations company will also be able to assist with this process.

A little piece of detective work, using SEO tools such as Majestic SEO, can help you spy on your competitors. Which links have they managed to get? and how did they obtain those links? If you can investigate and find the answers to those questions, you can then implement a similar strategy. This, when coupled with your superior content, should help you to rise within the search engine results.

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Scalability and Responsiveness is the Future: Web Design Moving Forward

The majority of good and well-designed and programmed websiteshave a system at their core – rarely does it stand alone as a one-off piece. Everything is connected – multiple pages work and interact with each other to present one coherent site. Even a touted single-page website is a collection of links and anchors that hold it together. A parallax website, quite the trend these days, still has a backbone – well, a sitemap – that outlines its contents. In short, when you visit a website, you are informed where to go and what to do.

For example, a company website has the arbitrary “About Us” and “Services” page, because the business wants you to get to know them. A movie website may have a page for the cast and a page for the synopsis, because it is a repository of information about what you just watched, or are interested to watch. A game website directs you to a section about rules and perhaps a forum for fellow players to chat. And so on.

As we move towards the future of web design, we can expect that the way websites behave also follow a system, which is largely influenced by the instruments with which we use to look at them with. Thus the creation of better web browsers led to the birth of HTML5. The invention of bigger and better monitors inspired web designs to be in higher resolution. Now, as our behavior changes and we look at websites in various devices – computers, laptops, phones, tablets, even smart watches – the way we design for the web is changing, too.

Building modern websites these days would mean that you must already have responsive web design (RWD) integrated into your workflow from the very beginning. This allows a website to look good regardless of the device, thereby eliminating the thin line dividing a design created for the desktop and another created for mobile. Whereas before, designers would have to make several layout versions so that it will be displayed properly in all screen size and resolution, these days RWD makes it possible to see the same design elements without losing format and styling. By using the same set of code – a system based on grids – RWD can accommodate all environments.

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Experimenting with New Technologies: Our Take (Hackathon)

To be prepared for something, one must practice preparedness. This is how we at IT Craft do it.

In one of our previous blog posts, we discussed this game-changing skill every project needs: flexibility. In this blog post, we discuss how our web development department keeps our developers on their toes and flexible: a hackathon.

Evolve or Die

What could be a problem? On one hand, technological changes are not likely to emerge overnight. A service that runs smoothly today is likely to keep doing so for reasonable period of time. On the other hand, when looking at long-term projects, they evolve together with their technological stack, becoming different from what was in the first release.

Just to list a few more-than-just-possible challenges enduring projects face:

  • Before starting a custom solution development, your development team analyzes technological stacks your competitors use. They apply it or offer an easier-to-maintain alternative. In either case, it must be a responsible choice.
  • A new, improved version of a framework is in its beta. It is more powerful, has more features under its hood but it is not compatible with the previous version. You must migrate to it ASAP, before your competitors do.
  • Your solution relies heavily on a 3rd-party service and it announces a shutdown.
  • A new elegant service is available. It seems likely to solve app maintenance problems, saving your team time and/or effort. Someone must examine the option.

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